Hosting an open day or community event is a fantastic way to showcase your workspace, meet new people, and build lasting partnerships. Whether you’re promoting memberships, celebrating achievements, or connecting with local organisations, a well-planned event can make a lasting impact. Here’s how to do it — straight from our experience at Affordable Workplace.
Define your purpose and audience
Before you book the catering or print flyers, clarify what you want to achieve.
Are you:
Attracting new tenants or members?
Raising awareness of your mission?
Strengthening community relationships?
Your goals will shape everything from the schedule to the tone of the event.
Plan your layout and logistics
A smooth experience starts with good planning:
Map out a visitor flow from reception to event areas.
Ensure clear signage and accessibility throughout.
Provide refreshments and informal spaces for conversation.
Prepare a registration desk or digital check-in.
At Affordable Workplace, we like to keep things relaxed — tours, introductions, and plenty of time to mingle.
Curate engaging content
People remember experiences, not speeches. Consider:
Short talks from current members or local partners.
Mini-workshops or live demos.
Art or product displays from resident organisations.
Opportunities for visitors to “meet the tenants” or explore projects firsthand.
The goal is to bring your workspace to life.
Promote your event widely
Use your channels — and your community’s!
Email newsletters and social media posts.
Partnerships with local networks (e.g., London Chamber of Commerce, community forums).
Press releases for local newspapers or online platforms.
Encourage tenants to invite their own audiences, too — it expands your reach exponentially.
Prepare your team
Assign roles: greeters, tour guides, AV support, social media lead. Make sure everyone knows the schedule and key talking points. Friendly faces make guests feel welcome and confident.
Capture the moment
Take photos, gather testimonials, and collect feedback. These will be invaluable for follow-up emails, future events, and marketing content. At Affordable Workplace, we love sharing these highlights on our blog — they help others see what’s possible in a supportive community workspace.
Follow up with purpose
After the event, don’t let the momentum fade. Send thank-you emails, share photos, and invite guests back for a free trial day or tour. Turning visitors into members often comes down to a timely and friendly follow-up.
Conclusion
An open day isn’t just about showing your space — it’s about showing your values. When done right, it can inspire collaboration, strengthen community ties, and remind everyone why shared workspaces matter.
Call to action:
Interested in seeing how we do it? Keep an eye on our Affordable Workplace events page or drop by our next open day. We’d love to welcome you in person.
